B2B Social Marketing Guides
B2B Social Marketing Report: Marketing Executives on Twitter
Despite all the technology available, reaching and engaging marketing executives at leading brands and agencies is still too hard. While buyer personas and search marketing can get you in the ballpark, we believe social media insights are a key component for understanding these senior marketers in a way that becomes truly actionable. With this in [...]
7 Reasons Your B2B Social Marketing Sucks (and how to fix it!)
You’ve probably heard how social media is “changing the rules” of marketing to prospects and customers. As a matter of fact, chances are pretty good you’ve set up a Facebook page, Twitter account, and LinkedIn company page. Maybe you’ve even kicked off social media training for the sales team. Apologies to Dr. Phil, but… how’s [...]
Marketing Your Events Using Social Media
Whether you’re hosting a local meetup, putting on a webinar, or planning a big international conference, Leadtail’s guide to Marketing Your Events with Social Media will show you how to build interest and engagement before, during, and after your event. Download Leadtail’s free guide to Marketing Your Events Using Social Media You’ll learn: How to [...]
Featured Blog Posts
5 Reasons Your Company Blog Fails at Thought LeadershipAny B2B marketer worth her salt can list the many benefits of blogging: search engine optimization, social media engagement, audience development, and brand building. But guess what most B2B marketers really want from their company blog? Thought lead …
B2B Social Marketing Solutions Starting to EmergeIt began about two years ago, right around the time when we started rolling up our sleeves to help B2B marketers with social media… that nagging feeling that these marketers were doing social media wrong. They were making it all about the number of f …
3 Ways to Boost Your Content Marketing ResultsSure you’re smart. You’re part of the 91% of B2B marketers that do content marketing, right? You understand that content is a must for engaging buyers before they’re ready to buy, and building brand trust for when your sales team starts reaching out …